Zalando

Influencer event with a twist

Berlin based Zalando is a giant in the world of E-commerce. For the launch of their new “Man Box” product we wanted to reflect that stature.

At the launch event we created a unique experience for 100 invited influencers, transforming a former Berlin tram station into a pop up event space complete with sound system and huge video wall. This allowed us to broadcast imagery of the event back into the space in real time, creating a highly shareable backdrop for maximum viral impact.

Zalando

Influencer event with a twist

Berlin based Zalando is a giant in the world of E-commerce. For the launch of their new “Man Box” product we wanted to reflect that stature. At the launch event we created a unique experience for 100 invited influencers, transforming a former Berlin tram station into a pop up event space complete with sound system and huge video wall. This allowed us to broadcast imagery of the event back into the space in real time, creating a highly shareable backdrop for maximum viral impact.

We focused on creating abstracted imagery of the partygoers on the dance floor: DJs surrounded by psychedelic visuals and influencers posing for selfies in the photo booth. All of which was broadcast live back into the space. This was then condensed into a wrap up video for the client post event.
We focused on creating abstracted imagery of the partygoers on the dance floor: DJs surrounded by psychedelic visuals and influencers posing for selfies in the photo booth. All of which was broadcast live back into the space. This was then condensed into a wrap up video for the client post event.

Key Points

  • Concept creation
  • Video production
  • Casting
  • Artist Liaison
  • Music Commissioning
  • Quick turn around

Key Points

  • Concept creation
  • Video production
  • Casting
  • Artist Liaison
  • Music Commissioning
  • Quick turn around