Who we are
We are a group of directors, photographers, creatives, musicians and designers that conceive, plan and execute groundbreaking campaigns, content and events. Archetype is led by the award winning creative partnership Tim & Barry.
What we do
Our campaigns cover content and asset creation alongside carefully curated experiences. We emphasise teaming new technology and cutting-edge culture with creative solutions. This commitment to innovation has ensured we stay ahead of the curve.
How we do
We prefer to have a period of brainstorming, followed by a presentation of concepts/projects with timings, proposed budget, direction and planning. Upon approval, we continue to production.
An Introduction to Tim & Barry
On the eve of their anniversary, celebrating 20 years of collaboration, Tim & Barry decided to form Archetype. In the spirit of collaboration it was natural for them to reach out to long term to co-collaborators to form a strong team to make Archetype a reality. They include Dizzee Rascal’s manager & award winning producer, Nicholas ‘Cage’ Detnon, BBC/ Guardian writer Ian McQuaid and project manager, Hakim Baghari.
Archetype is a multi-award winning group of creatives. With years of experience at delivering top tier live streaming and immersive content creation projects, we have a deep understanding of the evolving ways consumers interact with brand campaigns and streaming technology. Our key aim is always to build meaningful, lasting engagement between brands and their audience.