Nike Feel TV

Nike's first stream

We documented 10 days of workshops, workouts, installations and performances, held to help launch Nike’s Hyperfeel. We shot and directed teaser and highlight videos of the activities, releasing the content on socials within hours of execution.  This culminated in Nike’s first ever large production stream.

Client

–      Nike

Nike Feel TV

Nike's first stream

We documented 10 days of workshops, workouts, installations and performances, held to help launch Nike’s Hyperfeel. We shot and directed teaser and highlight videos of the activities, releasing the content on socials within hours of execution.  This culminated in Nike’s first ever large production stream.

Key Points

  • Nikes First large production stream
  • 30 highlight videos
  • Highlight videos turned around in 8hrs

The 10-day programme culminated in a two and a half hour live and interactive broadcast. Viewers could interact and affect how the broadcast looked by tweeting commands as the evening progressed. Presented by Miquita Oliver and Stewart Hammond, the broadcast featured live performances from London Contemporary Orchestra, English National Ballet, and Lil Silva, all building up to a specially commissioned running installation with London sports group, Run Dem Crew and GB athlete Harry Aikines-Aryeetey.