Nike Feel TV
We documented 10 days of workshops, workouts, installations and performances which were held to launch Nike’s Hyperfeel trainer. We shot and directed teaser and highlight videos of the activities, releasing the content on socials within hours of execution. This culminated in us running Nike’s first ever large production live streamed event.
Nike Feel TV
We documented 10 days of workshops, workouts, installations and performances which were held to launch Nike’s Hyperfeel trainer. We shot and directed teaser and highlight videos of the activities, releasing the content on socials within hours of execution. This culminated in us running Nike’s first ever large production live streamed event.
Key Points
- Nikes First large production stream
- 30 highlight videos
- Highlight videos turned around in 8hrs
The 10-day programme culminated in a two and a half hour live and interactive broadcast. Viewers could interact and affect how the broadcast looked by tweeting commands as the evening progressed. Presented by Miquita Oliver and Stewart Hammond, the broadcast featured live performances from London Contemporary Orchestra, English National Ballet, and Lil Silva, all building up to a specially commissioned running installation with London sports group, Run Dem Crew and GB athlete Harry Aikines-Aryeetey.