NO BASS LIKE HOME
Continuing our relationship with Brent council, they came to us to collaborate on their No Bass Like Home Festival – a celebration of reggae music. Due to restrictions arising from Coronavirus we reimagined the festival as an online enetinenity combining 25 artists performances with 15 Interviews. The project was turned from physical event to online & was directed & produced by us within 1 month. This was presented via a 7 hour live stream which broadcasted over multiple social media platforms & was hugely popular in the UK, the US and the Caribbean gaining viewers higher than of any rivals?
No Bass Like Home
Brent 2020’s reggae heritage series reaches a spectacular conclusion with the No Bass Like Home Online Festival – a seven-hour online celebration of reggae culture curated by Seani B and reimagined for a locked-down London.
Unique Live Viewers
Hours of content
The success of the project resulted in record breaking views for the borough & as well as the story of reggae in Brent being cemented and assessable online through the numerous short & long form content produced.
The line-up included performances & interviews from Julian Marley, The Cimarons, Marla Brown, and Silverstar Sound, with live sets from Brent reggae royalty Janet Kay, General Levy and Big Zeeks, Girls I Rate presents Alicai Harley, Amaria, Brixx and DJ Carmen, as well as a special performance from Brent’s Reggae Community Choir.
The first show featured artists such as Skepta, Omar Souleyman & Big Narstie performing in front of a 20m screen that fed back live images of the performance mixed with custom made visuals from renowned digital artists. As part of the experience each artists set was programmed to be matched with a digital artists work. As well as creating an engaging experience for those in the room, the show was live streamed to a global audience of over 130,000 people.
Following the success of the first event, a second show was commissioned. This time we decided to focus on a more grassroots lineup featuring some of London’s most exciting breakthrough acts including Kenny Allstar (BBC Radio1), Afro B and Novelist. For this show we upped the creative ante, draping a translucent screen between performers and audience, and broadcasting the show and visuals live onto the screen to create a holographic Blade Runner-esque aesthetic.
What we did
- Show creative concept.
- Technical production.
- 7 Hour Live Stream
- Content Creation
- Promotional Material