Adidas X SNS
Bespoke multifaceted creative project
SNS brought us onboard to realise all creative elements of this campaign. The shoe is inspired by the process of “datamoshing”: – knowingly corrupting video data to produce abstract and beautiful results. Our team are one of a handful of global datamosh specialists so we were a natural partner for this project.
Adidas X SNS
Bespoke multifaceted creative project
SNS brought us onboard to realise all creative elements of this campaign. The shoe is inspired by the process of “datamoshing”: – knowingly corrupting video data to produce abstract and beautiful results. Our team are one of a handful of global datamosh specialists so we were a natural partner for this project.
Campaign strategy
We maintained one aesthetic across all campaign aspects, creating cohesion across photography, videography, live stream and an in-store experience.
So nice we did it twice
After the success of the first campaign (the activation sold out in under 5 minutes) SNS invited us to produce the activation of Datamosh 2.0.
Groundbreaking broadcast
We produced a groundbreaking broadcast & in-store experience for a select crowd of influencers. This was streamed live from SNS’s flagship Manhattan, NY store.
Campaign strategy
We maintained one aesthetic across all campaign aspects, creating cohesion across photography, videography, live stream and an in-store experience.
So nice we did it twice
After the success of the first campaign (the activation sold out in under 5 minutes) SNS invited us to produce the activation of Datamosh 2.0.
Groundbreaking broadcast
We produced a groundbreaking broadcast & in-store experience for a select crowd of influencers. This was streamed live from SNS’s flagship Manhattan, NY store.
Key Stats
- Over 600,000 campaign impressions
- 130,000 Youtube views
- 20,000 Unique live viewers
Key Points
- Over 600,000 campaign impressions
- 130,000 Youtube views
- 20,000 Unique live viewers