Adidas X SNS

Bespoke multifaceted creative project

SNS brought us onboard to realise all creative elements of this campaign. The shoe is inspired by the process of “datamoshing”: – knowingly corrupting video data to produce abstract and beautiful results. Our team are one of a handful of global datamosh specialists so we were a natural partner for this project.

Adidas X SNS

Bespoke multifaceted creative project

SNS brought us onboard to realise all creative elements of this campaign. The shoe is inspired by the process of “datamoshing”: – knowingly corrupting video data to produce abstract and beautiful results. Our team are one of a handful of global datamosh specialists so we were a natural partner for this project.

Campaign strategy

We maintained one aesthetic across all campaign aspects, creating cohesion across photography, videography, live stream and an in-store experience.

So nice we did it twice

After the success of the first campaign (the activation sold out in under 5 minutes) SNS invited us to produce the activation of Datamosh 2.0.

Groundbreaking broadcast

We produced a groundbreaking broadcast & in-store experience for a select crowd of influencers. This was streamed live from SNS’s flagship Manhattan, NY store.

Campaign strategy

We maintained one aesthetic across all campaign aspects, creating cohesion across photography, videography, live stream and an in-store experience.

So nice we did it twice

After the success of the first campaign (the activation sold out in under 5 minutes) SNS invited us to produce the activation of Datamosh 2.0.

Groundbreaking broadcast

We produced a groundbreaking broadcast & in-store experience for a select crowd of influencers. This was streamed live from SNS’s flagship Manhattan, NY store.

We enlisted the help of grime legend D Double E, and rising star Elf Kid to feature in the video content. In the week prior to the trainer launch the videos racked up over 100,000 views.

As well as shooting, editing and Datamoshing the promo content, we created a live stream, featuring the talent performing, with the Datamoshed product videos superimposed onto the background behind the performers in real time, creating continuity in the campaign.

40%

content creation

40% Complete

35%

Streaming

35% Complete

25%

experience

25% Complete

We enlisted the help of grime legend D Double E, and rising star Elf Kid to feature in the video content. In the week prior to the trainer launch the videos racked up over 100,000 views.

As well as shooting, editing and Datamoshing the promo content, we created a live stream, featuring the talent performing, with the Datamoshed product videos superimposed onto the background behind the performers in real time, creating continuity in the campaign.

40%

content creation

40% Complete

35%

Streaming

35% Complete

25%

experience

25% Complete

Key Stats

  • Over 600,000 campaign impressions
  • 130,000 Youtube views
  • 20,000 Unique live viewers

Key Points

  • Over 600,000 campaign impressions
  • 130,000 Youtube views
  • 20,000 Unique live viewers