Adidas X SNS

Bespoke multifacetted creative project

SNS brought us onboard to realise all creative elements of  this campaign. The shoe is inspired by the process of “datamoshing”: – knowingly corrupting video data to produce abstract and beautiful results. Our team are one of a handful of global datamosh specialists so we were a natural partner for this project.

Adidas X SNS

Bespoke multifacetted creative project

SNS brought us onboard to realise all creative elements of  this campaign. The shoe is inspired by the process of “datamoshing”: – knowingly corrupting video data to produce abstract and beautiful results. Our team are one of a handful of global datamosh specialists so we were a natural partner for this project.

Campaign strategy

One aesthetic across all campaign aspects, Photography, Videography, live stream, in store experience.

So nice we did it twice

After the success of the first campaign (the activation sold out in under 5 minutes) SNS invited us to produce the activation of Datamosh 2.0

Groundbreaking broadcast

We produced a groundbreaking broadcast & in-store experience for a select crowd of influencers, streamed live from SNS’s flagship Manhattan, NY store.

Campaign strategy

One aesthetic across all campaign aspects, Photography, Videography, live stream, in store experience.

So nice we did it twice

After the success of the first campaign (the activation sold out in under 5 minutes) SNS invited us to produce the activation of Datamosh 2.0

Groundbreaking broadcast

We produced a groundbreaking broadcast & in-store experience for a select crowd of influencers, streamed live from SNS’s flagship Manhattan, NY store.

We enlisted the help of Grime Legend D Double E, and rising star Elf kid to feature in the videos. In the week prior to the trainer launch the videos racked up over 100,000 views.

As well as shooting, editing and Datamoshing the promo content, we suggested a live stream, featuring the talent performing live, to create more hype. We shot the stream on green screen and inserted the Datamoshed  product  videos in the background creating continuity in the campaign.

40%

content creation

40% Complete

35%

Streaming

35% Complete

25%

experience

25% Complete

We enlisted the help of Grime Legend D Double E, and rising star Elf kid to feature in the videos. In the week prior to the trainer launch the videos racked up over 100,000 views.

As well as shooting, editing and Datamoshing the promo content, we suggested a live stream, featuring the talent performing live, to create more hype. We shot the stream on green screen and inserted the Datamoshed  product  videos in the background creating continuity in the campaign.

40%

content creation

40% Complete

35%

Streaming

35% Complete

25%

experience

25% Complete

Key Stats

  • Over 600,000 campaign impressions
  • 130,000 Youtube views
  • 20,000 Unique live viewers

Key Points

  • Over 600,000 campaign impressions
  • 130,000 Youtube views
  • 20,000 Unique live viewers